Elephant Walk draws interesting analogies with the characteristics of the amazing lord of the jungle. Branding strategy influences every aspect of your organization for the long haul. Learn how to align your organization with the vision and brand promise you make to your customers. Developing a strong relationship with your customers will become the vital lifeline that sustains your organization. Turn all of your employees into brand ambassadors. Gain useful insights and practical advice on leading your organization – any group for that matter – to a successful and sustainable future.
Patrick Smyth shares his experiences including decades of senior marketing executive roles with Fortune 500 companies, and international business strategist and leadership coach. He grew up in Africa and has included some fascinating stories and facts about elephants from his experience on the ground. He has delivered the insights and concepts in this book in easy to read language that everyone can understand.
Winner of Gold CIPA EVVY award: Business/Finance.
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